Ezel Coffee and Nuts

W

ith our new product eterno filter coffee, which we have released in this period, we have taken a step towards opening to innovations. From the packaging to the content of our packages, we are taking a step towards innovation with quality, elite and modern design while at the same time continuing to protect the legacy of our ancestors.

Eterno means eternity in Italian and the messages on the package emphasize the spiritual value of the heritage to the consumer, such as “Taking its inspiration from eternity” and “New flavor blended with 150 years of experience”.

Since the potential future of filter coffee in our country is especially preferred by young generations today, we attach importance to reaching this audience with effective messages on social media channels. We prioritize being on Instagram, Facebook and Youtube among social media channels. We hope that our filter coffee will be ranked first by Konya customers, just like Turkish coffee.

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We use 100% Arabica beans in all our coffees and do not blend Robusta.

• We never compromise on the quality of our products. Our hygienic production conditions and meticulous process management ensure that we always deliver our products to our consumers at the highest standards.
• Our ISO 9001 and ISO 22000 Quality Certificates prove that our production processes meet international standards. With these certificates, we demonstrate our difference in the sector as a leading company in food safety and quality management.
• The importance we attach to quality is also reflected in our price policy and this approach increases our customer satisfaction.

Inspired by our 150 years of deep-rooted history, we aim to combine our experience passed down through generations with innovative thinking. In this direction:

• Customer Orientation: We aim to meet the needs and expectations of our customers in the best way possible and always offer them quality and reliable products.
• Pioneering and Innovative Approach: We aim to be a leading brand in the sector that develops innovative products and services by closely monitoring market trends and investing in R&D activities.
• Sustainable Growth: We support long-term growth with environmentally friendly and sustainable business models, and focus on increasing efficiency and customer experience by digitalizing our processes.
• Expanding Global Reach: While strengthening our position in our existing markets, we aim to increase our recognition in the national and international arena by expanding into new markets in line with strategic plans.
• Corporate Identity Open to Transformation: Our vision is to establish a dynamic structure that appeals to a multi-generational consumer audience by evolving into a modern and minimalist brand line that will respond to the expectations of younger generations while preserving our deep-rooted tradition.

We continue to add quality, trust and taste to the lives of our consumers by blending our traditional flavor heritage with the innovative understanding of the age. In this context:

• Customer Orientation: By understanding the needs and expectations of our customers in the best way, we offer tailor-made solutions and product diversity, always centering on their satisfaction.
• Quality and Taste Standard: We meticulously apply international quality standards in all processes from the supply of exclusive raw materials to hygienic production conditions, creating a superior taste experience in every cup.
• Balance of Tradition and Innovation: Preserving our centuries-old experience, we combine traditional methods with modern technologies and adapt to new generation consumption habits while remaining true to the roots of our brand.
• Commitment to Society and Values: We bring the power of local production to the world, contributing to employment, economic development and cultural interaction; we build our company values on transparency, honesty and sustainability.
• Continuous Improvement and Development: We are constantly learning, developing and taking innovative steps to adapt to changing market dynamics, while closely following new generation trends, technological developments and consumer preferences.